CLIENT

NYC Urban Sketchers

PRODUCT

International Urban Sketchers Symposium  

After enjoying many outings drawing around town with the NYC Urban Sketchers, the president of the group enlisted my help to submit a bid to host the umbrella organization's upcoming International Symposium. Every year, a different city plays host to this artistic wonderland, which consists of 4 days of drawing classes, networking, and socializing with like-minded people from all around the world. In 10 years, this event has grown from 28 participants to over 800--with registration selling out in minutes. We positioned NYC a quaint, accessible place for all by making Greenwich Village our hub, rather than Midtown Manhattan. Basically, this was a new business pitch for one of my favorite products: NYC.

We also created a little something extra for the judging committee, in case there were still doubts about where to hold the symposium. You can watch it here.