Saatchi & Saatchi Wellness
Knowing my penchant for seeking out unusual cultural experiences, the Global Chief Creative Director entrusted me, in addition to my responsibilities as an ACD/writer, to head up a new initiative to raise the bar on the agency's cultural landscape. She also asked me to represent the agency as a Cultural Ambassador within the corporate network. Because we wanted the boundaries of this venture to be limitless, we dubbed our group Outer Space. At the time, Saatchi Saatchi Wellness was moving across town, so we christened our new digs with a launch party. We handed out custom-made coloring books that we created and illustrated, which introduced employees to the new neighborhood's local points of interest—and to Outer Space. From there, we followed up with activity after activity, such as farmers' markets, blood drives, and charitable art auctions. Coming up with new adventures, creating the promotional materials, and even rolling up my sleeves as an illustrator and calligrapher for Outer Space was, well, a blast.
That's my handwriting gracing the walls of the offices. It's not graffiti, it's "branding."
Our postcard/email/poster campaign to promote our on-site Greenmarket; it garnered a Graphis 2017 Silver Award:
Our new campaign for an upcoming Farmer's Market:
My postcards/emails/poster campaign, which encouraged colleagues to donate during our blood drive—held during Valentine's Day week:
During our launch party to celebrate the move to Madison Square Park, we gave out one-of-a-kind swag, including these custom coloring books which
introduced people to the new neighborhood:
We arranged for many different NYC restaurants to come in and serve lunch on the premises. I wrote the email to spread the word: